Adaptive Information Systems and Modelling in Economics and - download pdf or read online

By Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes (eds.)

ISBN-10: 3211206841

ISBN-13: 9783211206843

ISBN-10: 3211299017

ISBN-13: 9783211299012

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1992). Structure of vacation destination choice sets. Annals of Tourism Research, 19:420–434. , J. and Taylor, S. (1994). SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality. Journal of Marketing, 58:125–131. Engel, J. , and Blackwell, R. (1973). Consumer Behavior. Holt, Rinehart, and Winston, New York, 2nd edition. Fahrmeir, G. and Tutz, G. (1997). Multivariate Statistical Modelling Based on Generalized Linear Models. Springer, New York.

Also the temporal development of the perceptions is illustrated for the incumbent as well as the entrant budget for each of the three advertising impacts (Fig. 4). 8 2 Figure 4: Comparison of the temporal development of the perceptions for incumbent’s and entrant’s budgets (90 [solid line] and 150 [dashed line] units respectively) under variable advertising impact functions (from left to right: aif 1, aif 2 and aif 3) The advertising impact is responsible for the entrant’s competitive strength.

1988). Response determinants in satisfaction judgments. Journal of Consumer Research, 14:495ff. Oliver, R. and Swan, J. (1989a). Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53:21ff. Oliver, R. and Swan, J. (1989b). Equity and disconfirmation perceptions as influences on merchant and product satisfaction. Journal of Consumer Research, 16:327ff. , and Berry, L. (1985). A conceptual model of service quality and its implications for future research.

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Adaptive Information Systems and Modelling in Economics and Management Science by Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes (eds.)


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