By Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes (eds.)
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Additional info for Adaptive Information Systems and Modelling in Economics and Management Science
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Also the temporal development of the perceptions is illustrated for the incumbent as well as the entrant budget for each of the three advertising impacts (Fig. 4). 8 2 Figure 4: Comparison of the temporal development of the perceptions for incumbent’s and entrant’s budgets (90 [solid line] and 150 [dashed line] units respectively) under variable advertising impact functions (from left to right: aif 1, aif 2 and aif 3) The advertising impact is responsible for the entrant’s competitive strength.
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Adaptive Information Systems and Modelling in Economics and Management Science by Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes (eds.)